Graphic Designer. Art Director. Motion Designer. UI Designer. Content Designer. Design Manager. Retail Designer. Web Designer. Print Designer. Digital Designer.
The Performance Suit Campaign
Software:
Photoshop
After Effects
Photoshop
Illustrator
Services:
Content creation
Fashion retail
Campaign
This was a fun project. With limited photography, I was tasked with creating an impactful campaign to run across our stores, website, and marketing materials. Below is an overview of this 360° campaign, showcasing the concepts for each touchpoint.
I developed a bold, retro-futuristic aesthetic with a playful, tech-driven vibe, using the bright orange, illustration, and animation to bring the campaign to life. To communicate key attributes, I designed a series of custom icons and animations in After Effects, ensuring each element was engaging and dynamic.
Social posts
For social posts, I used After Effects to create dynamic animations that captured the campaign’s retro-futuristic, tech-inspired style. Playful motion, bold colours, and custom iconography helped bring key attributes to life in an engaging and visually striking way.
Our performance suit is engineered to keep up with your life.
Website landing page
For the website, I designed a landing page and PLP, and updated the relevant PDPs in the style of the campaign, balancing useability and customer experience with engaging, attention grabbing graphics.
Below is a test build for the landing page design concept - scroll down to view the site content.
*note this is mock-up and all links are deactivated.
Future Fabric Tech,now.
Black Performance suit with Stretch Technology
Navy Performance suit with Waterproof Technology
Our performance fabrics have extra stretch for all day comfort.
Cut on our tailored-fit block in super-flex, crease-resistant cloth that's rich in wool, this three-piece suit is delivered in black to style seamlessly whatever your plans.
Notch Lapel
Single Breasted
Stretch Fabric
A hydrophobic treatment deals with splashes at a molecular level.
Crafted in wool-rich navy cloth and cut on our well-balanced tailored block, Moss' Performance suit is engineered with waterproof technology to keep you dry.
Double Back Vent
Flap Pockets
Water Resistant Fabric
Creases? Averted thanks to our extra stretch fabric.
Invest in the grey stripe iteration of the Performance jacket and let the tailored fit do all the work. Moss' Performance suits are expertly engineered to stay sharp.
Notch Lapel
Single Breasted
Crease Resistant Fabric
Grey Stripe Performance suit with Stretch Technology
Store window display concept
For the store window display, I designed a layout that utilised large-format screens to showcase campaign animations and key product attributes.
Email campaign
For emails, I followed the website’s design aesthetic to create a seamless customer journey. I incorporated clear CTAs linking to relevant PLPs, PDPs, or landing pages, ensuring a smooth transition from email to site. Animated GIFs highlighted key product attributes, making the content both engaging and informative.
